In the context of the competition prevailing on the Internet marketing in social networks has become a catalyst for different companies in the promotion of their brands. These actions are related to the fact that social networks provide an opportunity to interact effectively with users, and at the same time, helping companies to increase the return on investment.
If earlier the work of the marketer was to place ads, and the main thing was the use of prickly words, in recent years it has become important to work on the quality, style of copywriting, its content and submission. Statistics show that in 2017, 9 out of 10 companies involved content marketing to varying degrees. It can be concluded that for 2018 this type of marketing will be more relevant than ever.